Golf tournaments are a popular way to raise money for good causes, and with good reason. They are outdoor events on large golf courses that can hold many people. And there is just enough competition to keep things interesting, but everybody is there for a good cause. This was the case for the golf tournament discussed in the video. The ERA King Real Estate Charity Golf Classic is a yearly event held by the Alabama-based real estate company ERA King in support of the East Central Alabama United Cerebral Palsy.
United Cerebral Palsy is an international non-profit organization devoted to serving and advocating for those with cerebral palsy. They include a number of local affiliate groups in their organization, including the East Central Alabama branch. So while they still benefit from the international name recognition of UCP, this branch focuses its attention and energy on cerebral palsy in the local community. According to the organizers of the Charity Golf Classic, all the money raised in the tournament goes to UCP, where it is used to directly benefit the community. The money stays in Alabama, helping people who are potentially loved ones of the tournament participants.
Emphasizing fun activities and a community connection is an ideal way for companies to raise money through charity fundraisers. The top golf simulators can’t compete with being on the golf course with others from your local community. The spirit of charity and fun is intensified by the fact that all of the money raised will stay in the community. Everybody there will also benefit in some way or another. So while the charity event is intentionally created to benefit one cause, it can unintentionally benefit both the recipients and the participants in unexpected ways.
According to the video, participation in the ERA King Real Estate Charity Golf Classic was up this year from other years. They imply that the participants are primarily real estate agents who work for the company. But with the news coverage provided by the clip in the video, they have a chance of bringing in more participants and more donations. Once the Classic gets bigger, it can raise more money. That money will go directly back into the community, helping some of those who need the help most of all. So through the fun charity event organized by one single real estate agent for one single charity organization, the citizens of the entire community can see their lives improved.